Marketing analytics for enterprises
Gain a single, complete view of the customer, achieve high-precision targeting, and lift campaign ROI – all while ensuring data security and privacy.
KNIME powers marketing teams across industries
Combine marketing, sales, and customer data for a single, complete view of the customer.
Model customer behavior, improve targeting, and personalize customer journeys.
Measure campaign performance and improve marketing effectiveness.
Success stories
One of the things I really appreciate about KNIME is that the interface is intuitive, even to someone that doesn’t know data science. By having a tool where you can have nontechnical stakeholders with a vast amount of domain expertise, giving you feedback, helping you work the problem in an intuitive way is really invaluable.
Kate Berkowitz, Marketing Data Scientist, digData
Why KNIME for marketing analytics
Sophisticated analytics, intuitive interface
- Enable marketers to build analytic models and automate tedious spreadsheet work with an easy-to-use visual programming interface, without any coding and independent of IT delays.
- Access advanced analytic techniques within the platform and enable data science experts to build more sophisticated models in a low-code/no-code environment, while allowing marketers to upskill their analytic competence.
A single environment for the entire data science lifecycle
- Give marketing teams end-to-end coverage to support entire projects from start to finish - from data access and prep, to visual data exploration and modeling, to enterprise-wide deployment, monitoring and management.
- Avoid the need to piecemeal a solution with multiple technologies, or dealing with costly integrations.
Extensible and flexible
- Give marketers full data connectivity with access to over 300 data sources and the ability to easily connect to any tools in the martech stack.
- Build sophisticated analytic models choosing some or no code, or script custom algorithms with built-in integrations with R, Python, Java, and more.
Future-proof with open source
- Keep your marketing team at the bleeding edge of modern data science. No vendor-developed tool can keep pace with the innovation driven by the open-source community or match access to thousands of pre-built solutions on the KNIME Community Hub.
Scale as you grow
- Stay ahead of the curve with a platform designed for enterprises. KNIME provides data access and agility to marketers while ensuring data privacy and security through centralized administration. Marketers can collaborate on, share, and reuse all kinds of analysis across teams.
Using KNIME to produce total market data for client and datacenter at AMD
Business plans, targets, and GTM strategies all depend on AMD’s Total Available Market (TAM) forecasts. It’s critical to get it right but it involves processing millions of rows of data from multiple sources. See how a data team of just seven people have built a fully automated and standardized process framework for TAMs that serves the entire organization with reliable insight.
How JYSK Enabled Data-Driven Decisioning with Data Apps
This webinar showcases how JYSK’s advanced analytics team leverages KNIME to transform data into actionable insights, enabling marketing teams to make faster, data-driven decisions with self-service analytics and AI-powered automation.
Unlocking Data Analytics, Data Science & AI for Treasury Marketing within GDPR Constraints
Selman Bayoglu shows how the low-code environment with KNIME has opened up access to advanced analytics techniques for his team at Kuvyet Türk. Learn how they have now generated an additional 10% in annual treasury revenue thanks to analytical activities.
"KNIME allows our small market intelligence team at AMD to automate workflows, standardize data, and deliver accurate market forecasts—empowering every department, from sales to strategy, with reliable insights."
Laura RutledgeMarket Intelligence Manager at AMD
