Retail and CPG analytics
Uncover hidden opportunities in your data and increase revenue with insights into every step of the value chain from inventory and supply to customer preferences and pricing.
Retail and CPG leaders use KNIME to drive profitability
Forecast inventory and stock requirements to optimize SKUs and reduce costs.
Respond to customer needs rapidly with sharp insights into changing consumer preferences.
Increase profit margins by identifying optimal prices and attractive discounts for products.
Success stories
We’re doing probably double or triple the work that used to be done in the past. We’re doing it with the exact same resources.
Antonina Polkovnikova, Manager of Analytics & Performance, Kärcher
Use Cases
Real-world applications of data analytics in Retail and CPG analytics.Customer Analytics
- Customer Segmentation
- Customer Satisfaction Reviews
- Marketing Campaign Analysis
- Customer Lifetime Value Forecasting
- Churn Prediction
- Sales Performance Analysis
Supply Chain & Inventory Management
- Demand Forecasting
- Supply Chain Optimization
- Inventory Optimization & Forecasting
- Price Optimization
Personalization
- Product Recommendation Systems
- Product Portfolio Optimization
- Market Basket Analysis
Why KNIME for Retail and CPG
From raw data to insights, in a single platform
- Combine, shape, and analyze data from sales, inventory, operations, customers, and hundreds of other sources in a single platform.
- Create, test, train, and deploy machine learning models in the same platform without the hassle of switching between tools.
- Avoid integration complexities and see the outcomes of your analyses faster.
Analytic depth, yet accessible to all
- Build sophisticated machine learning models to forecast demand, spot trends, and get insights to address all retail operations and supply chain challenges.
- Choose any tool, script, and technique in a low-code/no-code environment, and deliver complex analyses as data apps to business teams across the organization.
- Make modifications, explore data, draw insights, and collaborate with colleagues directly from your browser.
Enterprise-scale data analytics platform
- Enjoy data access and analytics agility while ensuring data privacy and security through centralized administration.
- Deliver relevant insights by automating tedious tasks from data blending to model hyperparameter optimization.
- Schedule workflows to trigger automatic restocking, promotions, shipments, and more.
- Share and reuse analyses and deploy them wherever you want - whether that’s on-premises or in the cloud.
Innovation powered by open source
- Stay ahead of the curve with the continuous innovation offered by a global, open-source community. No waiting around endlessly for advanced functionality and extensions from proprietary vendor platforms.
- Capitalize on the countless, readymade solutions for retail and CPG in the KNIME Community Hub.
